Michelin named official partner of the Rocket League Championship Series 2026
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Michelin is the official partner of the 2026 Rocket League Championship Series, one of the most dynamic and widely followed eSports competitions in the world
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This partnership highlights Michelin’s long-standing expertise in competitive environments and strengthens the brand’s visibility among younger generations
Michelin has signed a partnership with BLAST, organiser of the 2026 Rocket League Championship Series (RLCS), the global championship for the video game Rocket League.
Rocket League is one of the most popular games in the world, bringing together several million active players every month. This partnership reinforces the commitment of Michelin to eSports by joining one of the most dynamic and widely followed competitions on the international scene. Over the course of the season, the RLCS generates tens of millions of views worldwide.
Rocket League features vehicles competing in an environment where precision, control, and speed of execution are essential. Requirements that echo Michelin’s long-standing expertise in mobility and high performance, particularly in motorsport.
By joining the RLCS, Michelin aims to strengthen its visibility among younger generations and assert its presence in the digital worlds that shape the uses and culture of tomorrow.
For more than 25 years, Michelin has been developing partnerships in the world of gaming and automotive simulations, where the Group brings its technological expertise to serve realism and performance.