Michelin Partners with Romain Bardet to Accelerate its Gravel Ambitions
- French cyclist Romain Bardet joins forces with Michelin, serving as strategic ambassador and providing real-life feedback for the Gravel segment.
- The comprehensive partnership is dedicated to driving innovation in the segment.
Romain Bardet and Michelin join forces: Bardet, one of the most prominent figures in French cycling and an internationally renowned athlete, is set to take on the role of lead ambassador for Michelin’s Gravel segment. Since the start of 2026, he has focused his competitive program almost exclusively on gravel races like the UCI Gravel World Series, relying on Michelin tyres such as MICHELIN Power Gravel.
Starting in 2027, he will be fully involved in the co-development of future Gravel product ranges. Throughout the competitions, his real-world feedback will directly inform the technical teams at Michelin, making it possible for product developments to be fine-tuned based on experiences across diverse routes, terrains, and racing conditions.
The partnership makes perfect sense, both geographically and culturally: Romain Bardet grew up and still lives in France’s Auvergne region, just like the Michelin Group, which has its roots there as well. This collaboration embodies a shared vision of excellence, driven by innovation and sustainable performance on the global cycling stage.