Steel haulier MCL Logistics forges lasting relationship with Michelin


General and specialist haulier MCL Logistics believes a tyre supply agreement with Michelin paves the way for expansion, after several tyre sets fitted by the manufacturer to a variety of vehicles outperformed a premium rival in terms of durability, longevity and total cost of ownership.

The Newport, Wales-based company is growing rapidly – it has increased its fleet by 65 trucks and 150 trailers over the last three years alone, to a total of 105 trucks and 220 trailers. It signed up to a 100 per cent Michelin policy after being persuaded to switch by the Michelin tyres’ impressive on-road performance, as well as the manufacturer’s “highly proactive” support network.

MCL Logistics Fleet Manager Jordan Pike says: “We used to use another premium brand, then Michelin offered to fit a couple of test sets and we did some trials with a few different types of vehicles.

“We immediately saw that the Michelin tyres lasted much longer, and in the long term, switching to a 100 per cent policy would work out well for both the company’s operations and for its tyre bill. In some instances the Michelin tyres lasted nearly twice as long as the tyres we had been fitting previously.”

The MCL Logistics fleet primarily runs on Michelin X MultiWay 3D-series tyres, trusting the brand to deliver high performance, a long lifespan, safety and reliability. The X MultiWay 3D tyres also offer improved resistance to accidental shoulder damage, and strong grip, traction and handling in all weather conditions; ideal for MCL Logistics’ diverse workload – and Britain’s unpredictable weather.

Pike adds: “We haul a lot of steel – from steel coil to girders to rebar – into London on a dozen or more runs a day. We have Hiab hire transport, we do automotive part deliveries across Europe and we transport and lay the temporary steel crash barriers you see on the motorways.

“Our fleet is always on the road, there’s never a truck in the yard. When the trucks arrive at their destination there’s usually another driver waiting to jump in and set off again, so we needed a tyre policy that could match the variety of the work, and the pace of our operations. Because the fleet is so heavily utilised, using a tyre brand that reduces downtime and the threat of a tyre failure is incredibly important.”

MCL Logistics’ tyres are predominantly fitted by ATS Euromaster’s Caldicot centre, although Pike says that the firm’s Cardiff team often assists on busy days: “ATS Euromaster Cardiff comes in and helps out sometimes – we get a great turnaround time, so we’re more than happy with the Michelin support network too,” Pike adds.

Family-run MCL Logistics has been hauling cargoes large and small for 35 years. As well as its Newport base, the company also operates from a depot in Ebbw Vale, South Wales, and a site in the West Midlands.

In 2014, the haulier transported more than 3 million kilometres of emergency motorway crash barriers.

For further information on the Michelin commercial vehicle tyre range visit


Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tyres for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Centre, responsible for research and development, with operations in Europe, North America and Asia. (