Michelin is looking to attract the stars of the future as it opens applications for its annual apprenticeship programme at its Stoke-on-Trent site.

The company has five places available for trainees in its 2019 intake, with roles in engineering and business administration.

Launched in 1927, Michelin’s apprenticeship programme is steeped in history and underpins the culture of the company overall, providing a springboard for trainees to start their careers through a tailored mix of training and work experience.

The scheme also provides a defined route for people to progress into senior leadership roles, with a number of former apprentices now at managerial and directorial level.

These include Rob Hewitt, HR manager of the Stoke industrial site, Andrew French, director of services and solutions for commercial vehicles and Helen Ratcliff, marketing director.

Helen started her administration apprenticeship within the engineering department at the factory, gaining experience across the business while building up a string of professional qualifications.

Helen said: “I was attracted to the apprenticeship scheme as it offered a wide range of development and career opportunities within a multi-national, highly reputable company, with one of the strongest worldwide brands.

“Since then I have gained multiple qualifications including a BTEC, marketing degree and post graduate marketing qualifications, whilst also working in various roles including, customer service, sales, key account management and marketing.”

Emily Masterson, 18, is an engineering apprentice in her second year at Michelin and joined the company after a work experience programme.

Emily said: “I came to Michelin for work experience in maintenance engineering, which is the role I do now.

“It all felt just right, I was made very welcome, so when I saw the apprenticeship advertised I applied and really hoped to get it.

“Now I am here I feel I am learning a lot and also getting involved in the company.

“It’s interesting, hands-on work and I like the fact I am working and learning, developing new skills from experienced engineers while gaining my BTEC qualifications.”

The new positions have been announced in the run-up to National Apprenticeship Week, which takes place between the 4 and 8 March.

According to Jane Belcher, Michelin HR manager, the week-long celebration, now in its 12th year, gives an opportunity to showcase how important and valued apprentices are in the business.

Jane said: “Apprenticeships enable us to invest in the next generation and to give trainees a great start to their careers. They also attract new talent into the business.

“National Apprenticeship Week highlights how valuable the programmes are for those taking part, their parents, family and employers, as well as the wider economy.”

More details about the Michelin apprenticeships can be found at


Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tyres for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases.

Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Centre, responsible for research and development, with operations in Europe, North America and Asia. (

Apprenticeships, Michelin provides a wealth of content to support journalists looking for content for National Apprenticeship Week 2019.

This includes insight into Michelin’s apprenticeship programme over the decades, which can be found at The Michelin Archive website (

The online area, a collaboration between Michelin and Stoke-on-Trent City Archives has been created to showcase the archive collections that Michelin has built up since it first located its factory in the city more than 90 years ago.

Profiles have also been produced, talking about Michelin staff members’ roles and experiences as apprentices in the company.