Michelin names Silverfish as new exclusive UK and Republic of Ireland distributor

Michelin today announces Silverfish as the new distributor of their bicycle ranges throughout the UK and the Republic of Ireland in an exciting new partnership deal. This agreement marks a consolidation to a single exclusive distributor arrangement, specifically designed to provide much more focused support and service for traditional retailers along with consistent supply and pricing.

Established in 1889, Michelin is an iconic global brand and a pioneer in tyre development. Michelin brings its incredible research and development resources to make the best-rated and ultimate performing bicycle tyres and tubes for all market segments: racing, e-Bike, road, gravel, cyclocross, urban, kids and a full range of MTB disciplines from cross country to enduro.

Floreal Rubio, Bicycle Sales Manager Europe commented:

“Working with Silverfish to support existing retailers and expanding our retail presence is a key next step in our strategy to grow our share in the UK and Republic of Ireland markets. The Michelin brand, our race-proven products and Silverfish’s industry leading service will be a powerful combination.”

Silverfish Managing Director Darren Mabbott commented:

“It’s a great honour to be partnering with a brand of the scale and scope of Michelin. We’re great admirers of their current market-leading tyre and tube ranges but we’re equally excited about the many new and innovative products coming down the line.

“Michelin will be a great fit with our portfolio and we wholeheartedly share their ambition to re-establish them as the number one bicycle tyre brand. We can’t wait to start talking to retailers about this brilliant new addition to the Silverfish family.”

For further information please contact Marc Speed, Commercial Product Manager Bicycle UK, the Republic of Ireland and Nordics at marc.speed@michelin.com or Richard Schofield, Marketing Manager at Silverfish UK at richard@silverfish-uk.com.


Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tyres for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Centre, responsible for research and development, with operations in Europe, North America and Asia. (www.michelin.com)