Michelin Man leads Stoke-on-Trent school children to safety


Stoke-on-Trent manufacturer Michelin has been helping children learn about road safety by organising a Giant Walking Bus.

Led by the Michelin Man, over 60 year three pupils from The Willows Primary School in Penkhull, left their school gates at 10am today wearing high visibility jackets and embarked on a short supervised walk around the local area.

Before this the children were taught various aspects of road safety, road pollution and transport choices through classroom activities run by their teachers.

The event was part of a national Great Walk campaign run by road safety charity Brake. The Great Walk sees thousands of children across the UK take part to learn how to stay safe by the roadside.

Sue McGrath, teacher and school parents community engagement co-ordinator at The Willows Primary School, said: “The event was a fun way to teach a very serious message about different forms of road transport and watching out for potential dangers. The Michelin Man had a really positive influence on the children, making it an unforgettable day for all of them – I’m sure it will help them to remember those important lessons they learned during the course of the event.”

Corinne Li, road safety project manager at Michelin said: “With our UK headquarters based in Stoke-on-Trent, naturally we care about the community surrounding us. Road safety is obviously a crucial element of our business and we want to help to educate and spread the word about it wherever possible. We’re glad the Michelin Man could help out our local children once again!”

Stoke-On-Trent City Council has worked with The Willows Primary School previously on issues regarding their pupils’ journey to school. Councillor Jack Brereton, cabinet member for transport, added: “The current recommendation from the NHS is that children and young people should do at least 60 minutes of aerobic activity every day. This means the journey to and from school is an ideal time for children to be active.

“There are so many benefits to parents leaving the car at home and encouraging their children to walk, bike or even scoot to school. Most children in the city do still live close enough to walk to school, and research has shown pupils who walk or cycle perform better in the classroom. As well as the benefits of physical activity, it also helps reduce congestion on local roads and outside school gates. This increase safety for children, something we are working actively on.

“We will continue to give our help, advice and resources to schools to support pedestrian and cycling safety, and promote the alternative travel options available.”


Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tyres for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Centre, responsible for research and development, with operations in Europe, North America and Asia. (www.michelin.co.uk)