Michelin Dundee invests in future generations with new employment initiative


Michelin’s Dundee factory is launching a new partnership with Braeview Academy in an initiative that will equip pupils with the skills needed to succeed in the workplace.

The partnership will see Michelin Dundee and Braeview Academy working together over the next three years to improve young people’s employment credentials through a programme of activities. The programme comes after this year’s Wood Commission’s report for Developing Scotland’s Young Workforce, which concluded that business and industry should work closer with schools to prepare young people for entering the workplace.

The employment initiative, involving around fifty pupils at the academy each year, will teach life skills beyond the classroom through a series of practical activities. Students will participate in one of the specially-tailored activities, including pupil mentoring schemes, paired reading activities, ‘Skillforce’ workshops and two different work experience programmes at Michelin’s Dundee factory. There will also be the opportunity for pupils to complete the full Michelin recruitment process.

As well as providing pupils with these integral employment skills, Michelin will be offering two jobs each year to pupils that embark on the programme, providing further support and opportunities for success to local school leavers in the challenging transition from education to employment

The initiative has been well received by both Michelin workers and Braeview Academy, with many pupils already having a connection to the plant through friends and relatives that work there.

Brenda Hadcroft, head teacher at Braeview Academy, comments; “This is a great opportunity for the pupils of Braeview to experience work first hand, with the prospect of a job at the end making it a very attractive and supportive programme.

John Reid, Michelin Dundee factory manager, comments; “Braeview’s pupils are tomorrow’s workforce, and the partnership makes perfect sense for us as we have the knowledge and expertise to support the school.

“This initiative has captured the imagination of our employees, with many volunteering to help to support the pupils of Braeview.”

The partnership between Michelin Dundee and Braeview Academy will be officially launched at the school on Friday 7th November 2014.