Andy James joins Michelin two wheel department as Operational Marketing Manager

Andy James has recently taken over the role of Operational Marketing Manager in the Two Wheel team at Michelin. With responsibility for the leading tyre giant’s ever-expanding role in the two wheel scene in the UK and Ireland, Andy will oversee all B2C marketing activity across campaigns, events and social media.With a commitment to promoting Michelin activity through its dedicated support of a large number of both professional and grassroots organisations and racers, the brand has continually demonstrated the excellence of Michelin tyres and a dedication to British motorcycling.

Andy James said: “I’m delighted to move into this new role at Michelin. I have been with the brand for nearly 20 years, and worked across a variety of different departments, however the passion and enthusiasm for biking in the Two Wheel team is infectious and I can’t wait to continue to build Michelin’s presence in the UK and Ireland.”

Also expanding his existing role within Michelin’s Two Wheel team is Tony Charlton, who now takes on the role of Two Wheel Customer Engineering Support and Operational Marketing. With a wealth of technical knowledge across the full range of Michelin motorcycle tyres, Tony is a lifelong biker with an interest in both road and off-road riding. Extensive technical knowledge and an enthusiasm for the many Michelin-sponsored riders, mean that Tony is perfectly placed to ensure Michelin tyres continue their dominance of the market.For more information on the Michelin tyres visit


Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tyres for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Centre, responsible for research and development, with operations in Europe, North America and Asia. (